Effective Date: 28 January 2026

Local Market Leaders ("we," "us," or "our") operates the website LocalMarketLeaders.com (the "Site"). This Privacy Policy explains how we collect, use, and protect your information when you visit our domain marketplace.

For the purposes of the General Data Protection Regulation (GDPR) and UK Data Protection Act 2018, Local Market Leaders is the Data Controller for information collected directly through this Site (such as website analytics).

We collect information in the following ways:

A. Information You Provide Voluntarily:

• Inquiries: If you contact us via email or a contact form, we collect your name, email address, and the content of your message.
• Purchase Data: We do not collect or store your credit card or financial information. All transactions are processed by secure third-party platforms (see Section 3).

B. Information Collected Automatically (Google Analytics 4):When you visit our Site, we use Google Analytics 4 (GA4) to collect standard internet log information and visitor behavior patterns. This includes:

• Online Identifiers: IP address (processed to determine general location, then discarded), Client ID (a random string of numbers to identify your browser), and Session ID.
• Usage Data: Pages viewed, time spent on site, referral sources (e.g., if you clicked a link from Google, LinkedIn, or Twitter), and device type.

Important: We have configured Google Analytics to anonymize data where possible. We do not upload your personal emails or phone numbers to Google for ad targeting.

We utilize trusted third-party platforms to handle domain name sales, escrow, and transfer. We do not have access to your full payment details. Depending on the specific domain listing, transactions may be processed by:

• Atom.com / Squadhelp: For domains listed via the Atom platform.
• Afternic (GoDaddy): For domains listed via the Afternic network.
• Sedo: For domains listed on these marketplaces.

The privacy policy and terms of service of the respective platform handling the transaction will apply to the payment process.

Under the UK GDPR, we process your data based on:

• Consent: We rely on your consent to place non-essential cookies (Analytics) on your device. You may withdraw this consent at any time via the cookie settings.
• Legitimate Interests: To run our business effectively, prevent fraud, and ensure website security.
• Contract: To fulfill our obligations if you enter into an agreement to purchase a domain name.

We do not sell your personal data. We may share data with:

• Service Providers: Google (for Analytics) and our marketplace partners (Atom, Afternic, etc.) to facilitate domain transfers.
• Legal Obligations: If required by law enforcement or to protect our legal rights.
• Business Transfers: If Local Market Leaders (or this specific domain asset) is sold, visitor data may be transferred to the new owner.

Our website hosting and Google Analytics servers may process data in the United States. We rely on adequacy decisions (such as the EU-US Data Privacy Framework) or Standard Contractual Clauses (SCCs) to ensure your data remains protected to UK/EU standards.

Depending on your location, you have specific rights regarding your data:

• Access & Correction: You may request access to the personal data we hold about you or request corrections.
• Deletion: You may request that we delete your data (e.g., reset your Analytics ID).
• Opt-Out: You can opt-out of Google Analytics tracking at any time (see Section 8).

California Residents (CCPA/CPRA): We do not sell your personal information. You have the right to know what data we collect and to request non-discrimination for exercising your rights.

We use cookies to make our Site work and to understand traffic.

• Essential Cookies: Required for the marketplace platform to function (e.g., keeping items in a cart).
• Analytics Cookies (Google): These help us measure how many people visit our shop.
  
  • Control: You can accept or decline these via the Cookie Banner on our site.
  • Google Opt-Out: You can also install the Google Analytics Opt-out Browser Add-on.

We retain Analytics data for 14 months (the standard Google Analytics retention period), after which it is automatically deleted. Correspondence (emails) is retained as long as necessary for business records or legal compliance.

For privacy inquiries or to exercise your rights, please contact us:

Local Market Leaders Email: md@localmarketleaders.com Website: https://LocalMarketLeaders.com